lays strong: only with beer

print campaign
AD & CW: Shrilakhshmi Vinod
Instructor: Patrik Hartmann
(Creative Director, CarlNann // Hamburg, Germany)

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The new Lay’s Strong chips is the perfect companion for a beer session with friends. Through its ‘Only with Beer’ print campaign, it promote its three varying levels of ‘hot’ flavours that can only be consumed and made better with beer.