jeep: part of it

print campaign
AD & CW: Shrilakhshmi Vinod, Andy Cruz
Instructor: Florian Weitzel
(Creative Director, Leo Burnett // Zurich, Switzerland)

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Scratches on cars are basically souvenirs of trips and adventures people have. Jeep, being a vehicle of adventure, shows that every car is bound to get a scratch and one should own it as a badge of honour. Through a series of prints to show that scratches and dirt are a part of every Jeep,  just as wheels and headlights.