refinery29 & the case for her: oversea the change

integrated campaign
AD & CW: Shrilakhshmi Vinod, Khassandra Rodriguez Angulo
Instructor: Alex Ohanessian
(Senior Art Director, Wunderman Thompson // Tokyo, Japan)


Only a handful of mammals are known to go through menopause. Humans and orcas are one of them. However, a female orca
takes the role of a leader in their pods, while in a human society your value as a woman diminishes once you hit your menopause. The campaign ‘Oversea The Change’ encourages people with menopause to take the lead by becoming mentors for the next generation, just like an orca, and change the conversation around menopause.