polaroid: the one caption

 

print campaign
AD & CW: Shrilakhshmi Vinod, Andy Cruz
Instructor: Florian Weitzel
(Creative Director, Leo Burnett // Zurich, Switzerland)

‚Äč

Polaroid is the only picture you can write on without ruining the photo. Through a copy-based print campaign Polaroid shows that the answer to a backstory is just one caption.