deine mehr-karte


integrated brand campaign
(MRM// Frankfurt, Germany)

With a new brand campaign, Mastercard® shows the many possible applications of Debit Mastercard in everyday life and shopping situations. The Debit Mastercard solves tricky everyday challenges and quickly becomes a “Mehr-karte” or the “More-card”. The campaign strengthens Mastercard’s human-related brand positioning and shows that if your card has the Mastercard logo, it can simply do more.
More possibilities. Priceless, simply priceless.