disney: a new kind of love

integrated campaign
AD & CW: Shrilakhshmi Vinod, Andy Cruz
Instructor: Florian Weitzel
(Creative Director, Leo Burnett // Zurich, Switzerland)

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Disney classics told us stories of hope, magic and happily- ever afters. But the reality is slightly different today. People are pushing everyday through various movements for social and environmental justice to make the future a better place to live in. To celebrate their 100th anniversary, Disney uses it platforms to bring forward a change to their story telling by adapting their classics to today’s world through their ‘A New Kind Of Love’ campaign – in the end bringing back the much needed magic to people’s life again.