spotify: one song closer


print campaign
AD & CW: Shrilakhshmi Vinod, Khassandra Rodriguez Angulo
Instructor: Tim Bozek
(Senior Copywriter, Jung von Matt // Hamburg, Germany)
Christian El Samar
(Senior Art Director, Grabarz & Partner // Hamburg, Germany)

“Two more songs till I reach Aldi” sounds shorter than “8kms till I reach Aldi”.

Spotify helps bring the drivers get closer to their destination with the ‘One Song Closer’ campaign as a part of a communication piece of their ‘Soundtrack Your Ride’ service by letting them know how long it will take them to reach there through their favourite songs.